Matteo Ruisi
Great Britain
I am a Creative Director and Brand Designer with a broad range of skills. I had the pleasure to work for international clients, blazing start-ups, and fast-paced agencies, working in-house, as a freelancer, and as a consultant. I have strong strategic skills and the ability to drive multi-disciplinary teams and head offices towards the same goal. I am confident, approachable, honest, and open to dialogues. I am always eager to learn and pay back the next generation of creatives with my experience. Access Matteo Ruisi Newsroom
Featured Designs
Matteo Ruisi
Visual Identity
Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
A' Graphics, Illustration and Visual Communication Design Award - Silver (2022) - Access Matteo Ruisi Visual Identity Press Kit
Matteo Ruisi
Photography
One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The photography of the notes has been introduced as a part of a wider visual identity project, however, banknotes can be reproduced only following strict regulations. The photos, taken with a macro lens, depict security features, characters, and the beauty of their design. The images have been grouped into 3 categories: groups of notes, details, and abstract.
A' Photography and Photo Manipulation Design Award - Bronze (2022) - Access Matteo Ruisi Photography Press Kit