Shawn Goh Chin Siang
Malaysia
Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world. Access Shawn Goh Chin Siang Newsroom
Featured Designs
Shawn Goh Chin Siang
Branding Design
Waaron Kuu's is a restaurant that represents the six major ethnic cultures of Malaysia. To highlight the overall beauty of the brand, The team used deep purple to emphasize each cultural character and added traditional games and instruments. They also used various local elements to decorate the illustrations, placed in different corners of the restaurant and on bowls and packaging. The design not only presents the six major ethnic cultures of Malaysia but also creates a unique brand image for the restaurant.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2023) - Access Shawn Goh Chin Siang Branding Design Press Kit
Shawn Goh Chin Siang
Instant Coffee
The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.
A' Packaging Design Award - Silver (2021) - Access Shawn Goh Chin Siang Instant Coffee Press Kit
Shawn Goh Chin Siang
Packaging Design
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders under 40 years old with contemporary business success. Inspired by the architecture of a human figure, the left-hand posture represents one's gratitude. It also incorporates white crystals which denote purity, elegance, and modernity. The overall design of the trophy is sleek and sophisticated which resembles one's prestigious identity in their area of expertise.
A' Award, Trophy, Prize and Competition Design Award - Iron (2023) - Access Shawn Goh Chin Siang Packaging Design Press Kit