XIONGBO DENG
China
Xiongbo Deng Lingyun Creative Founder&Creative Director 2020 Pentawards Designer of the Year Judge of Pentawards、ADC Awards、Topawards Asia and MUSE Design Awards. Graduate supervisor of Jiangxi University of Finance and Economics. Personal Philosophy •To impress others, impress yourself first. •Design is responsible for hitting, marketing is responsible for punching through. •Committed to becoming synonymous with high quality in the field of brand packaging design. •Chinese liquor should have the visual sense equal to any other liquor from different countries. Access XIONGBO DENG Newsroom
Featured Designs
XIONGBO DENG
Chinese Baijiu
This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.
A' Packaging Design Award - Platinum (2023) - Access XIONGBO DENG Chinese Baijiu Press Kit
XIONGBO DENG
Chinese Baijiu Packaging
This is a citrus flavored Chinese Baijiu called "Zhi Hou". In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.in designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, designer directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed.
A' Packaging Design Award - Silver (2023) - Access XIONGBO DENG Chinese Baijiu Packaging Press Kit