Bepi Giuseppe Povia

Italy

Among my greatest passions is agriculture and especially viticulture, where design is inextricably present: it is in this context that my projects for the recovery of ancient Trulli and Masserie take shape, because they are places born and built to be their support. Today these simple and functional architectures are mostly transformed into places of experience for the traveler, Authentic places, as long as they remain a testimony of the agricultural past and the historical context in which these architectures were built. Today, reflecting on the close relationship I have with Agriculture and Design, the connection is clear: Design creates objects that can be reproduced on a large scale, just as agriculture is transformed into products for the market. Let's think about the Vineyards, the Olive Tree Fields, the Orange Groves and the Vegetable Gardens: they are all supported by a project of reproducibility, which makes them functional and places them perfectly in the context where they are born and grow, but with an eye on the national or international market. Agriculture, therefore, cannot ignore the hand of man and his projects; this is why the relationship between agriculture and design appears intimate, inextinguishable, even if, at first glance, not easy to grasp. Access Bepi Giuseppe Povia Newsroom