Victoria Ax
Germany
Graduated as Designer in Moscow, Russia. Found out that interesting part of study was creating packages. If some crazy bright ideas come to mind during thinking about new package to create – then this package can be a miracle and work as something new in shop market. Believe, that nonstandard packages are great tool to increase demand for goods. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought. The basis may be the innovation of the product itself or the novelty in brand positioning, one should move away from the templates. Access Victoria Ax Newsroom
Featured Designs
Victoria Ax
Candy Package
The wish was to create a package for some kind of food. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought, one should move away from the templates. And attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea. People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
A' Packaging Design Award - Bronze (2020) - Access Victoria Ax Candy Package Press Kit