Hu Chen
China
Hu Chen, National Registered Senior Designer, Co-founder and Design Director of Guangzhou Harber Architectural Design Co,. Ltd., he has nearly 30 years of experience in Space Design. Hu got his Master degree of Sustainable Architectural Design in Bern University of Applied Sciences, Switzerland. He is currently a visiting professor and supervisor of ME industrial engineering master students at Jinan University, Guangzhou, Guangdong. When he returned from Switzerland in 2013, he has insisted on devising strategies and sustainable design for his clients before the design tasks from "cradle to cradle" design value, providing interdisciplinary strategic planning and spatial application scene design for commercial space design, which leads the innovation of commercial space application scene with the integration of culture and business value. Since the founding of Harber in 2007, Harber has won numerous awards leading by Hu. Harber focus on providing full range of commercial space design services, including Creative Consulting, Interior Design, Commercial Art and Installation Design, and Branding Design. Currently, Harber has accumulated more than 800 large and medium-sized design cases, with a total design area of more than 3 million square meters, serving more than 100 large and medium-sized central enterprises, state-owned enterprises, commercial listed companies, private enterprises and other head enterprises. In 2018, it was named as the Most Commercially Valuable Brand Organization in China Design Brand List and the Best Design Organization in China's Architectural Decoration Industry. Access Hu Chen Newsroom
Featured Designs
Hu Chen
Renovation of a Department Store
This design is a renovation plan of a time-honored department store Grandbuy in Guangzhou, China. The store used to include two buildings constructed in different time, which leads to a spatial misalignment in between, impairing their consumers' experience and their revenues. This design fully takes sustainability, consumers’ psychology and behavior into consideration and reconstructs the consumers' route, connecting the buildings as a whole in both spatial and business sides. On the reopening day after the renovation, the sales reach the highest peak of the year, which is supper successful.
A' Interior Space, Retail and Exhibition Design Award - Bronze (2023) - Access Hu Chen Renovation of a Department Store Press Kit